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"My game change but my mindframe remains the same, I gotta protect what's mine"
- JayZ, Come and Get Me
There’s no question that the hype around cloud is high. With investment bankers and analysts pointing to the huge market opportunity and growth in cloud computing, and CIOs listing it as their top strategic priority, it’s not surprising that every technology vendor in the world would want a piece of the pie. Who cares if that means contradicting statements they made years or months earlier, or putting lipstick on a pig.
The response to our initial announcement of The Washies was pretty outstanding - we’re still getting tweets about it and early nominations for who should top the award list. Now it’s time to officially nominate your own favorite Washer!
Today on www.cloudwashies.com we opened up nominations for five award categories:
Biggest cloud washer (overall company) - think of this as the people’s choice award!
Biggest personal washer (individual)
Worst case of washed advertising (company)
Most cloud washed public statement (individual and quote)
Most enthusiastic use of the word cloud (company)
We’ll be taking nominations through Monday, November 28, at which time we’ll take the top candidates in each category and make them the official nominees. Nominations are confidential, so if you work for a Washer and are just as frustrated as we are by this questionable marketing tactic, feel free to express yourself!
Final voting will begin December 1-12. We’ll be naming the overall category winners on December 14 at a Cloudwashing Award Ceremony at the Cigar Bar in San Francisco. Space is limited but if you’re interested in attending, poking some fun at people who clearly deserve it, and drinking for free, sign up here.
We’ll be sending out more details about the award ceremony in early December.
I'm going to gently suggest you guys got seriously pranked in the nominations process for the "personal" category and you might want to remove it altogether at this point... Just a little nudge...
ReplyDeleteWho knew our idea to poke a little fun at the practice of cloudwashing would cause such an uproar! Just to remind people (as we've said from the beginning), our intent behind The Washies wasn't mean spirited. It was to make a little fun of our industry in the way the Razzies make fun of Hollywood. Of course, along the way we also hoped it would call attention to the practice of cloudwashing and the confusion it can cause. We're the public cloud evangelists, we can't help ourselves. If we hurt some feelings along the way, we're very sorry. Although, to be fair we did open it up to public nominations to choose the candidates and public voting to help chose the winner. And we ourselves didn't escape either - note who was nominated into the overuse of the word cloud category! Looking forward to unveiling the winners next Wednesday.
ReplyDelete